Takuache

2017Subculture meme / stereotypeactive

Also known as: Takuache Cuh · Trokiando · Edgar (overlapping stereotype)

Takuache is a 2017 TikTok and Instagram subculture meme featuring young Latino men with Edgar haircuts, lowered trucks, and the "cuh" catchphrase, derived from Spanish slang for possum.

Takuache is a Mexican-American slang term and internet subculture meme centered around young Latino men who drive lowered trucks, sport the Edgar haircut, and use a distinctive set of catchphrases built around the word "cuh." The term, which literally translates to "possum" in Spanish, took off across TikTok and Instagram in the late 2010s and became one of the most recognizable Latino internet stereotypes of the era4.

Overview

The takuache meme captures a specific archetype within young Mexican-American culture. A takuache is typically a young man who drives a dropped Chevy Silverado or GMC Sierra (often called "la Mamalona"), wears American Fighter shirts with expensive jeans and boots or Sperrys, gets the Edgar haircut with a sharp fade and straight fringe, and ends every other sentence with "cuh"4. They attend truck meets, do burnouts, listen to corridos quebrados, and frequently use phrases like "no quema cuh," "si quema cuh," and "puro trokiando cuh"4.

The style is both celebrated and mocked online. Within the community, it's a point of pride and identity. Outside of it, the look and mannerisms became a rich source of meme content, particularly the distinctive haircut and exaggerated use of "cuh" as verbal punctuation3.

The takuache subculture existed in Mexican-American communities well before it hit the internet, rooted in the truck meet scene across Texas and the American Southwest. The term "takuache" itself comes from the Spanish word for possum, repurposed as slang for these truck-obsessed young men4.

One early viral moment came in November 2017, when Adam Meis of Denver posted photos on Facebook of teenagers who had stolen his white 2005 Ford F-350 diesel truck. A red light camera had snapped pictures of the teens inside the stolen vehicle, and the photos showed young men matching the takuache look. The post went viral across social media, spawning memes that played on the truck thief stereotype1. The incident put the takuache aesthetic in front of a wider audience, with users on Facebook identifying the teens and creating memes mocking "dumb truck thieves"1.

Around the same time, iFunny and similar platforms began circulating memes that tied specific first names to the takuache archetype, with names like Edgar, Julian, Jose, Juan, and Kevin becoming punchlines in "nobody:" format memes2.

Origin & Background

Platform
Facebook (early viral posts), TikTok / Instagram (mainstream spread)
Creator
Unknown
Date
2017
Year
2017

The takuache subculture existed in Mexican-American communities well before it hit the internet, rooted in the truck meet scene across Texas and the American Southwest. The term "takuache" itself comes from the Spanish word for possum, repurposed as slang for these truck-obsessed young men.

One early viral moment came in November 2017, when Adam Meis of Denver posted photos on Facebook of teenagers who had stolen his white 2005 Ford F-350 diesel truck. A red light camera had snapped pictures of the teens inside the stolen vehicle, and the photos showed young men matching the takuache look. The post went viral across social media, spawning memes that played on the truck thief stereotype. The incident put the takuache aesthetic in front of a wider audience, with users on Facebook identifying the teens and creating memes mocking "dumb truck thieves".

Around the same time, iFunny and similar platforms began circulating memes that tied specific first names to the takuache archetype, with names like Edgar, Julian, Jose, Juan, and Kevin becoming punchlines in "nobody:" format memes.

How It Spread

The takuache meme moved from regional Facebook humor to mainstream internet culture primarily through TikTok and Instagram between 2018 and 2020. Short videos showcasing truck burnouts, exaggerated "cuh" dialogues, and the signature haircut racked up millions of views. The #TakuacheChallenge picked up steam on TikTok, where users posted videos of themselves adopting the look or parodying the stereotype, pulling in millions of views across the platform.

The meme's spread ran parallel to the rise of the Edgar haircut meme, with the two stereotypes heavily overlapping. The Edgar cut, with its faded sides and bold straight fringe, became the visual shorthand for takuache identity online. Hairstyling tutorials and transformation videos added fuel, turning what was once a niche regional style into content that played across borders.

Celebrity adoption pushed the look further. Artists like Bad Bunny and Peso Pluma leaned into the takuache aesthetic through their music and fashion, giving the subculture wider visibility. Streetwear collaborations with brands like Supreme and No Jumper introduced takuache-inspired collections, bridging the gap between meme culture and fashion retail.

How to Use This Meme

Takuache memes typically follow a few common formats:

1

The Stereotype Starter Pack: List or image collage featuring a dropped truck, the Edgar haircut, American Fighter gear, and captions heavy on "cuh"

2

The "Nobody:" Format: "Nobody: / Takuaches:" followed by an image or description of truck burnouts, excessive use of "cuh," or showing up to events in the full outfit

3

TikTok Skits: Short videos roleplaying the takuache persona, often exaggerating the slang, the truck obsession, or interactions at quinceaneras and truck meets

4

Name Association Jokes: Memes claiming anyone named Edgar, Julian, or Kevin automatically fits the takuache stereotype

Cultural Impact

The takuache meme did something unusual for internet stereotypes: it became a genuine identity marker. Young Latino men who might have been the butt of the joke leaned into it, turning "cuh" into a term of endearment and the dropped truck into an aspirational symbol.

The Edgar haircut's journey from regional barber shops to global TikTok trend is directly tied to takuache culture. Professional stylists began posting in-depth tutorials for the cut, and it became one of the most requested fades in shops serving Latino communities. Fashion brands picked up on this momentum. Collaborations with streetwear labels brought takuache-inspired designs to a wider retail audience, treating the aesthetic as a legitimate style movement rather than just a punchline.

The subculture also fed into broader conversations about Mexican-American youth identity. The takuache look, language, and attitude became a way for young men to express cultural pride while participating in digital culture on their own terms.

Fun Facts

"Takuache" literally means "possum" in Spanish. The connection to the truck subculture is slang specific to Mexican-American communities, not standard Spanish usage.

The phrase "no quema cuh" (it doesn't burn) and "si quema cuh" (it does burn) refer to whether a truck can do a proper burnout, essentially rating someone's ride.

Some takuaches wear baseball caps with their girlfriend's name embroidered on the side, or a Playboy bunny symbol if they're single, a detail that became its own joke in meme circles.

The 2017 Denver truck theft went viral specifically because the red light camera photos showed the teens looking exactly like the takuache stereotype, making it a real-life meme.

Derivatives & Variations

Edgar Meme:

The overlapping hairstyle meme that focuses specifically on the sharp-faded, straight-fringed cut associated with takuaches. Became its own meme ecosystem on TikTok and Instagram[3].

"Cuh" Catchphrase Memes:

Standalone memes built entirely around the verbal tic of adding "cuh" to every sentence, often used in text message screenshots and Twitter posts[4].

Truck Meet Content:

A whole genre of TikTok and YouTube content documenting real takuache truck meets, burnout competitions, and "la Mamalona" showcase videos[4].

#TakuacheChallenge:

A TikTok challenge encouraging users to try the look or parody it, pulling millions of views[3].

Frequently Asked Questions

Takuache

2017Subculture meme / stereotypeactive

Also known as: Takuache Cuh · Trokiando · Edgar (overlapping stereotype)

Takuache is a 2017 TikTok and Instagram subculture meme featuring young Latino men with Edgar haircuts, lowered trucks, and the "cuh" catchphrase, derived from Spanish slang for possum.

Takuache is a Mexican-American slang term and internet subculture meme centered around young Latino men who drive lowered trucks, sport the Edgar haircut, and use a distinctive set of catchphrases built around the word "cuh." The term, which literally translates to "possum" in Spanish, took off across TikTok and Instagram in the late 2010s and became one of the most recognizable Latino internet stereotypes of the era.

Overview

The takuache meme captures a specific archetype within young Mexican-American culture. A takuache is typically a young man who drives a dropped Chevy Silverado or GMC Sierra (often called "la Mamalona"), wears American Fighter shirts with expensive jeans and boots or Sperrys, gets the Edgar haircut with a sharp fade and straight fringe, and ends every other sentence with "cuh". They attend truck meets, do burnouts, listen to corridos quebrados, and frequently use phrases like "no quema cuh," "si quema cuh," and "puro trokiando cuh".

The style is both celebrated and mocked online. Within the community, it's a point of pride and identity. Outside of it, the look and mannerisms became a rich source of meme content, particularly the distinctive haircut and exaggerated use of "cuh" as verbal punctuation.

The takuache subculture existed in Mexican-American communities well before it hit the internet, rooted in the truck meet scene across Texas and the American Southwest. The term "takuache" itself comes from the Spanish word for possum, repurposed as slang for these truck-obsessed young men.

One early viral moment came in November 2017, when Adam Meis of Denver posted photos on Facebook of teenagers who had stolen his white 2005 Ford F-350 diesel truck. A red light camera had snapped pictures of the teens inside the stolen vehicle, and the photos showed young men matching the takuache look. The post went viral across social media, spawning memes that played on the truck thief stereotype. The incident put the takuache aesthetic in front of a wider audience, with users on Facebook identifying the teens and creating memes mocking "dumb truck thieves".

Around the same time, iFunny and similar platforms began circulating memes that tied specific first names to the takuache archetype, with names like Edgar, Julian, Jose, Juan, and Kevin becoming punchlines in "nobody:" format memes.

Origin & Background

Platform
Facebook (early viral posts), TikTok / Instagram (mainstream spread)
Creator
Unknown
Date
2017
Year
2017

The takuache subculture existed in Mexican-American communities well before it hit the internet, rooted in the truck meet scene across Texas and the American Southwest. The term "takuache" itself comes from the Spanish word for possum, repurposed as slang for these truck-obsessed young men.

One early viral moment came in November 2017, when Adam Meis of Denver posted photos on Facebook of teenagers who had stolen his white 2005 Ford F-350 diesel truck. A red light camera had snapped pictures of the teens inside the stolen vehicle, and the photos showed young men matching the takuache look. The post went viral across social media, spawning memes that played on the truck thief stereotype. The incident put the takuache aesthetic in front of a wider audience, with users on Facebook identifying the teens and creating memes mocking "dumb truck thieves".

Around the same time, iFunny and similar platforms began circulating memes that tied specific first names to the takuache archetype, with names like Edgar, Julian, Jose, Juan, and Kevin becoming punchlines in "nobody:" format memes.

How It Spread

The takuache meme moved from regional Facebook humor to mainstream internet culture primarily through TikTok and Instagram between 2018 and 2020. Short videos showcasing truck burnouts, exaggerated "cuh" dialogues, and the signature haircut racked up millions of views. The #TakuacheChallenge picked up steam on TikTok, where users posted videos of themselves adopting the look or parodying the stereotype, pulling in millions of views across the platform.

The meme's spread ran parallel to the rise of the Edgar haircut meme, with the two stereotypes heavily overlapping. The Edgar cut, with its faded sides and bold straight fringe, became the visual shorthand for takuache identity online. Hairstyling tutorials and transformation videos added fuel, turning what was once a niche regional style into content that played across borders.

Celebrity adoption pushed the look further. Artists like Bad Bunny and Peso Pluma leaned into the takuache aesthetic through their music and fashion, giving the subculture wider visibility. Streetwear collaborations with brands like Supreme and No Jumper introduced takuache-inspired collections, bridging the gap between meme culture and fashion retail.

How to Use This Meme

Takuache memes typically follow a few common formats:

1

The Stereotype Starter Pack: List or image collage featuring a dropped truck, the Edgar haircut, American Fighter gear, and captions heavy on "cuh"

2

The "Nobody:" Format: "Nobody: / Takuaches:" followed by an image or description of truck burnouts, excessive use of "cuh," or showing up to events in the full outfit

3

TikTok Skits: Short videos roleplaying the takuache persona, often exaggerating the slang, the truck obsession, or interactions at quinceaneras and truck meets

4

Name Association Jokes: Memes claiming anyone named Edgar, Julian, or Kevin automatically fits the takuache stereotype

Cultural Impact

The takuache meme did something unusual for internet stereotypes: it became a genuine identity marker. Young Latino men who might have been the butt of the joke leaned into it, turning "cuh" into a term of endearment and the dropped truck into an aspirational symbol.

The Edgar haircut's journey from regional barber shops to global TikTok trend is directly tied to takuache culture. Professional stylists began posting in-depth tutorials for the cut, and it became one of the most requested fades in shops serving Latino communities. Fashion brands picked up on this momentum. Collaborations with streetwear labels brought takuache-inspired designs to a wider retail audience, treating the aesthetic as a legitimate style movement rather than just a punchline.

The subculture also fed into broader conversations about Mexican-American youth identity. The takuache look, language, and attitude became a way for young men to express cultural pride while participating in digital culture on their own terms.

Fun Facts

"Takuache" literally means "possum" in Spanish. The connection to the truck subculture is slang specific to Mexican-American communities, not standard Spanish usage.

The phrase "no quema cuh" (it doesn't burn) and "si quema cuh" (it does burn) refer to whether a truck can do a proper burnout, essentially rating someone's ride.

Some takuaches wear baseball caps with their girlfriend's name embroidered on the side, or a Playboy bunny symbol if they're single, a detail that became its own joke in meme circles.

The 2017 Denver truck theft went viral specifically because the red light camera photos showed the teens looking exactly like the takuache stereotype, making it a real-life meme.

Derivatives & Variations

Edgar Meme:

The overlapping hairstyle meme that focuses specifically on the sharp-faded, straight-fringed cut associated with takuaches. Became its own meme ecosystem on TikTok and Instagram[3].

"Cuh" Catchphrase Memes:

Standalone memes built entirely around the verbal tic of adding "cuh" to every sentence, often used in text message screenshots and Twitter posts[4].

Truck Meet Content:

A whole genre of TikTok and YouTube content documenting real takuache truck meets, burnout competitions, and "la Mamalona" showcase videos[4].

#TakuacheChallenge:

A TikTok challenge encouraging users to try the look or parody it, pulling millions of views[3].

Frequently Asked Questions