But Thats None Of My Business

2014Image macro / reaction imageclassic

Also known as: Kermit Sipping Tea · Kermit Drinking Tea

But That's None of My Business is a 2014 image-macro meme featuring Kermit the Frog sipping Lipton tea, captioned with passive-aggressive observations and the dismissive tagline.

"But That's None of My Business" is an image macro meme featuring Kermit the Frog sipping a cup of Lipton tea, paired with a passive-aggressive observation followed by the dismissive tagline "but that's none of my business." The format exploded across Instagram, Twitter, and Tumblr in June 2014, becoming one of the year's biggest memes and a go-to tool for calling out questionable behavior while maintaining plausible deniability2. Also known as "Kermit Sipping Tea," the meme enjoyed a rare second life in 2016 when LeBron James wore a Kermit hat after winning the NBA Finals6.

TL;DR

"But That's None of My Business" is an image macro meme featuring Kermit the Frog sipping a cup of Lipton tea, paired with a passive-aggressive observation followed by the dismissive tagline "but that's none of my business." The format exploded across Instagram, Twitter, and Tumblr in June 2014, becoming one of the year's biggest memes and a go-to tool for calling out questionable behavior while maintaining plausible deniability.

Overview

The meme uses a still image of Kermit the Frog holding a cup of Lipton iced tea, captured from a 2014 promotional campaign13. The format follows a simple formula: a judgmental observation about someone's behavior, capped with "but that's none of my business" as Kermit takes a sip4. The setup typically calls out hypocrisy, bad decisions, or social faux pas, while the closing line creates an ironic distance between the poster and the shade they're throwing1.

The "tea" in the image carries a double meaning. Beyond the literal Lipton cup, "tea" is slang for gossip in online culture, rooted in drag community language and Southern tea party traditions3. Kermit sipping his tea became the perfect visual shorthand for someone who's observing drama without wanting to get directly involved4. Or, more accurately, someone who's absolutely getting involved but pretending they aren't.

In 2014, Lipton launched a TV commercial starring Kermit the Frog as part of their "Be More Tea" campaign, which first aired during the Academy Awards13. The ad showed Kermit calmly navigating chaos while encouraging viewers to adopt a more relaxed attitude. A promotional still from this campaign captured Kermit mid-sip, looking characteristically composed3.

Instagram users started posting captioned Kermit images with the hashtag #kermitmemes as early as January 20145. By June, the format had found its voice. On June 17, 2014, the @kermitbelike Instagram feed shared what appears to be the earliest known image macro combining a Kermit photo with the phrase "that's none of my business"5. Three days later, on June 20, the dedicated account @thatsnoneofmybusinesstho launched on Instagram4. The account gained over 130,000 followers in its first four days5.

The iconic "sipping tea" version of the image macro took shape on June 22, 2014, when the Tumblr blog "Kermit the Snitch" went live4. Its first post paired the now-famous tea-sipping Kermit photo with a caption mocking men who wear fake Jordan sneakers5.

Origin & Background

Platform
Instagram (meme format), Lipton Tea commercial (source image)
Key People
Unknown; popularized by @kermitbelike and @thatsnoneofmybusinesstho, "Kermit the Snitch"
Date
2014
Year
2014

In 2014, Lipton launched a TV commercial starring Kermit the Frog as part of their "Be More Tea" campaign, which first aired during the Academy Awards. The ad showed Kermit calmly navigating chaos while encouraging viewers to adopt a more relaxed attitude. A promotional still from this campaign captured Kermit mid-sip, looking characteristically composed.

Instagram users started posting captioned Kermit images with the hashtag #kermitmemes as early as January 2014. By June, the format had found its voice. On June 17, 2014, the @kermitbelike Instagram feed shared what appears to be the earliest known image macro combining a Kermit photo with the phrase "that's none of my business". Three days later, on June 20, the dedicated account @thatsnoneofmybusinesstho launched on Instagram. The account gained over 130,000 followers in its first four days.

The iconic "sipping tea" version of the image macro took shape on June 22, 2014, when the Tumblr blog "Kermit the Snitch" went live. Its first post paired the now-famous tea-sipping Kermit photo with a caption mocking men who wear fake Jordan sneakers.

How It Spread

The meme moved fast. On the same day @thatsnoneofmybusinesstho launched, Twitter users picked up the format with hashtags #NoneOfMyBusiness and #Kermit, which racked up over 19,000 and 11,000 mentions respectively in the first four days. The next day, YouTuber Bugatti Beez uploaded a video of Kermit reading popular "But That's None of My Business" examples, pulling in 100,000 views and 480 comments within 24 hours.

The meme's appeal was its low barrier to entry. As The Verge put it, the format "had the structural depth of a knock-knock joke". Take an image of Kermit, add an insult, close with the catchphrase. The simplicity made it endlessly replicable, and users deployed it to comment on everything from cheating partners to bad parenting to hypocritical social media behavior.

Usage climbed through the summer and fall of 2014, then tapered off into early 2015. Like most memes, it settled into a slower rhythm, showing up mainly as a referential callback rather than fresh content. By mid-2015, it had reached what The Verge called "the nadir of all memes: the Facebook political post".

How to Use This Meme

The format follows a consistent pattern:

1

Start with a pointed observation about someone's behavior, hypocrisy, or bad decision. This is typically written in second person ("You say you're broke but...") or describes a situation the poster has witnessed.

2

End the caption with "but that's none of my business" as the final line.

3

Pair with the image of Kermit sipping tea from the Lipton commercial.

Cultural Impact

The meme crossed over into mainstream culture in multiple ways. LeBron James wearing the Kermit hat to one of the biggest moments in NBA history gave it a celebrity endorsement that most memes never receive. The resulting media coverage brought the format to audiences who had never scrolled through Instagram meme pages.

Good Morning America's #TeaLizard blunder in June 2016 became its own news cycle, with coverage from Mashable, The Verge, Mediaite, and AOL. The incident highlighted the gap between how internet-native communities and traditional media understood meme culture. An ABC insider told Mediaite the whole thing was "just basic Internet stuff," a characterization that only deepened the comedy.

The format also shaped how gossip and shade-throwing work online. Bustle noted that the meme "reveals more about the people who use it than about the people the users are commenting on," functioning as a socially acceptable way to voice judgments that might otherwise seem rude. Urban Dictionary captured the dual nature, defining it both as a way to call someone out and as a method of signaling that you know something you're choosing not to discuss.

Full History

The meme's first life was powered by Black Twitter and Instagram, where users turned Kermit into what Uproxx described as "a shaming, passive aggressive mouthpiece for meme creators who want to call out individuals living foul". The targets ranged widely: infidelity, financial hypocrisy, workplace double standards, and social media performativity all got the Kermit treatment. The format worked because the punchline gave users cover. You could say something pointed, even mean, and the "but that's none of my business" tag functioned like a rhetorical shrug.

Over time, the format expanded beyond Kermit himself. The catchphrase started appearing on social media paired with images of other characters and real people drinking various beverages. As Bustle noted, the meme "leveled up" by detaching from the original image while keeping the core mechanic intact.

Then came the revival. On June 19, 2016, LeBron James and the Cleveland Cavaliers won the NBA Finals against the Golden State Warriors. James wore a hat embroidered with the Kermit sipping tea image to his post-game press conference, sending a clear message to his doubters without saying a word. He later posted on Instagram wearing the hat alongside a lengthy caption listing every criticism he'd faced throughout his career, closing with "THATS NONE OF MY BUSINESS". The NY Daily News called it "a significant send-up to the haters".

Within hours, the meme was reborn. Over a thousand similar Kermit hats appeared on eBay. Mainstream outlets from USA Today to GQ scrambled to explain the reference. GQ described James as "the king of petty," noting the Kermit hat alongside his Ultimate Warrior t-shirt made for a devastating one-two troll combo.

The revival's most memorable subplot came on June 21, when Good Morning America's Twitter account attempted to engage with the trend. GMA asked if the Crying LeBron photo deserved a spot alongside "meme greats" like "#tealizard, #CryingJordan and #smockin". The internet was baffled. They had called Kermit the Frog, an amphibian, a lizard. And "Smockin'" wasn't a recognizable meme to most people either.

Twitter users roasted GMA mercilessly. Perez Hilton jokingly renamed other famous memes in GMA's style, and Mashable ran the headline "Some maniac at Good Morning America called Kermit the Frog 'Tea Lizard'". A Mediaite investigation later revealed the GMA social media team had simply found someone else using the term "tea lizard" in a Weird Twitter parody post months earlier and ran with it. The parody account behind the original "tea lizard" joke seemed quietly amused that their throwaway line had caused a national incident. GMA eventually apologized to Kermit in a follow-up tweet.

The #TeaLizard moment was itself a meme about memes. It demonstrated how disconnected institutional media could be from internet culture, even when trying to participate. As The Verge observed, "Meme culture, built atop referential humor, is old and broad enough to reference itself".

The meme's durability comes partly from the "tea" double meaning. The word's roots in gossip culture, adopted from drag community parlance where "T" meant "truth," made the act of sipping tea a natural metaphor for consuming drama. This linguistic layer gave the meme more depth than a typical image macro, even if most users didn't know the etymology.

By 2015, the meme had already inspired merchandise including t-shirts, mugs, and phone cases. The irony of Kermit drinking from a Lipton cup while being used for maximum shade was not lost on anyone. The original Lipton campaign encouraged people to "be more tea," meaning more kind. The internet took the image and made it mean the exact opposite.

Fun Facts

The Lipton commercial that spawned the meme was meant to promote kindness. Lipton's "Be More Tea" campaign encouraged people to be calmer and more relaxed. The internet turned Kermit's calm sip into a weapon of maximum shade instead.

The @thatsnoneofmybusinesstho Instagram account gained 130,000 followers in just four days after launching on June 20, 2014.

The #TeaLizard incident traced back to a single Weird Twitter parody account that had jokingly used the term "tea lizard" months before GMA picked it up. The account's only response when the chaos erupted was a single, cryptic tweet.

Walt Disney Company owns both ABC (which airs Good Morning America) and the Muppets franchise, making the #TeaLizard gaffe an in-house embarrassment.

Kermit the Frog is an amphibian. A lizard is a reptile. GMA's social media team apparently missed this distinction, which is, quite literally, in Kermit's name.

Derivatives & Variations

Evil Kermit:

A later Kermit meme (2016) featuring Kermit facing a hooded version of himself, representing the temptation to make bad decisions. While both use Kermit, they're distinct formats with different mechanics[4].

#TeaLizard:

Born from Good Morning America's misidentification of Kermit as a "tea lizard," this became a brief meta-meme where users renamed other famous memes in similarly clueless fashion[9].

LeBron Kermit Hat:

After James wore the meme on his hat, eBay sellers produced over a thousand variants, turning the digital meme into physical merchandise[2].

Non-Kermit "Sipping Tea" variants:

The catchphrase migrated to images of other characters and real people drinking beverages, with the punchline carrying the format independent of the original image[12].

Frequently Asked Questions

References (22)

  1. 1
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  19. 19
  20. 20
  21. 21
  22. 22

But Thats None Of My Business

2014Image macro / reaction imageclassic

Also known as: Kermit Sipping Tea · Kermit Drinking Tea

But That's None of My Business is a 2014 image-macro meme featuring Kermit the Frog sipping Lipton tea, captioned with passive-aggressive observations and the dismissive tagline.

"But That's None of My Business" is an image macro meme featuring Kermit the Frog sipping a cup of Lipton tea, paired with a passive-aggressive observation followed by the dismissive tagline "but that's none of my business." The format exploded across Instagram, Twitter, and Tumblr in June 2014, becoming one of the year's biggest memes and a go-to tool for calling out questionable behavior while maintaining plausible deniability. Also known as "Kermit Sipping Tea," the meme enjoyed a rare second life in 2016 when LeBron James wore a Kermit hat after winning the NBA Finals.

TL;DR

"But That's None of My Business" is an image macro meme featuring Kermit the Frog sipping a cup of Lipton tea, paired with a passive-aggressive observation followed by the dismissive tagline "but that's none of my business." The format exploded across Instagram, Twitter, and Tumblr in June 2014, becoming one of the year's biggest memes and a go-to tool for calling out questionable behavior while maintaining plausible deniability.

Overview

The meme uses a still image of Kermit the Frog holding a cup of Lipton iced tea, captured from a 2014 promotional campaign. The format follows a simple formula: a judgmental observation about someone's behavior, capped with "but that's none of my business" as Kermit takes a sip. The setup typically calls out hypocrisy, bad decisions, or social faux pas, while the closing line creates an ironic distance between the poster and the shade they're throwing.

The "tea" in the image carries a double meaning. Beyond the literal Lipton cup, "tea" is slang for gossip in online culture, rooted in drag community language and Southern tea party traditions. Kermit sipping his tea became the perfect visual shorthand for someone who's observing drama without wanting to get directly involved. Or, more accurately, someone who's absolutely getting involved but pretending they aren't.

In 2014, Lipton launched a TV commercial starring Kermit the Frog as part of their "Be More Tea" campaign, which first aired during the Academy Awards. The ad showed Kermit calmly navigating chaos while encouraging viewers to adopt a more relaxed attitude. A promotional still from this campaign captured Kermit mid-sip, looking characteristically composed.

Instagram users started posting captioned Kermit images with the hashtag #kermitmemes as early as January 2014. By June, the format had found its voice. On June 17, 2014, the @kermitbelike Instagram feed shared what appears to be the earliest known image macro combining a Kermit photo with the phrase "that's none of my business". Three days later, on June 20, the dedicated account @thatsnoneofmybusinesstho launched on Instagram. The account gained over 130,000 followers in its first four days.

The iconic "sipping tea" version of the image macro took shape on June 22, 2014, when the Tumblr blog "Kermit the Snitch" went live. Its first post paired the now-famous tea-sipping Kermit photo with a caption mocking men who wear fake Jordan sneakers.

Origin & Background

Platform
Instagram (meme format), Lipton Tea commercial (source image)
Key People
Unknown; popularized by @kermitbelike and @thatsnoneofmybusinesstho, "Kermit the Snitch"
Date
2014
Year
2014

In 2014, Lipton launched a TV commercial starring Kermit the Frog as part of their "Be More Tea" campaign, which first aired during the Academy Awards. The ad showed Kermit calmly navigating chaos while encouraging viewers to adopt a more relaxed attitude. A promotional still from this campaign captured Kermit mid-sip, looking characteristically composed.

Instagram users started posting captioned Kermit images with the hashtag #kermitmemes as early as January 2014. By June, the format had found its voice. On June 17, 2014, the @kermitbelike Instagram feed shared what appears to be the earliest known image macro combining a Kermit photo with the phrase "that's none of my business". Three days later, on June 20, the dedicated account @thatsnoneofmybusinesstho launched on Instagram. The account gained over 130,000 followers in its first four days.

The iconic "sipping tea" version of the image macro took shape on June 22, 2014, when the Tumblr blog "Kermit the Snitch" went live. Its first post paired the now-famous tea-sipping Kermit photo with a caption mocking men who wear fake Jordan sneakers.

How It Spread

The meme moved fast. On the same day @thatsnoneofmybusinesstho launched, Twitter users picked up the format with hashtags #NoneOfMyBusiness and #Kermit, which racked up over 19,000 and 11,000 mentions respectively in the first four days. The next day, YouTuber Bugatti Beez uploaded a video of Kermit reading popular "But That's None of My Business" examples, pulling in 100,000 views and 480 comments within 24 hours.

The meme's appeal was its low barrier to entry. As The Verge put it, the format "had the structural depth of a knock-knock joke". Take an image of Kermit, add an insult, close with the catchphrase. The simplicity made it endlessly replicable, and users deployed it to comment on everything from cheating partners to bad parenting to hypocritical social media behavior.

Usage climbed through the summer and fall of 2014, then tapered off into early 2015. Like most memes, it settled into a slower rhythm, showing up mainly as a referential callback rather than fresh content. By mid-2015, it had reached what The Verge called "the nadir of all memes: the Facebook political post".

How to Use This Meme

The format follows a consistent pattern:

1

Start with a pointed observation about someone's behavior, hypocrisy, or bad decision. This is typically written in second person ("You say you're broke but...") or describes a situation the poster has witnessed.

2

End the caption with "but that's none of my business" as the final line.

3

Pair with the image of Kermit sipping tea from the Lipton commercial.

Cultural Impact

The meme crossed over into mainstream culture in multiple ways. LeBron James wearing the Kermit hat to one of the biggest moments in NBA history gave it a celebrity endorsement that most memes never receive. The resulting media coverage brought the format to audiences who had never scrolled through Instagram meme pages.

Good Morning America's #TeaLizard blunder in June 2016 became its own news cycle, with coverage from Mashable, The Verge, Mediaite, and AOL. The incident highlighted the gap between how internet-native communities and traditional media understood meme culture. An ABC insider told Mediaite the whole thing was "just basic Internet stuff," a characterization that only deepened the comedy.

The format also shaped how gossip and shade-throwing work online. Bustle noted that the meme "reveals more about the people who use it than about the people the users are commenting on," functioning as a socially acceptable way to voice judgments that might otherwise seem rude. Urban Dictionary captured the dual nature, defining it both as a way to call someone out and as a method of signaling that you know something you're choosing not to discuss.

Full History

The meme's first life was powered by Black Twitter and Instagram, where users turned Kermit into what Uproxx described as "a shaming, passive aggressive mouthpiece for meme creators who want to call out individuals living foul". The targets ranged widely: infidelity, financial hypocrisy, workplace double standards, and social media performativity all got the Kermit treatment. The format worked because the punchline gave users cover. You could say something pointed, even mean, and the "but that's none of my business" tag functioned like a rhetorical shrug.

Over time, the format expanded beyond Kermit himself. The catchphrase started appearing on social media paired with images of other characters and real people drinking various beverages. As Bustle noted, the meme "leveled up" by detaching from the original image while keeping the core mechanic intact.

Then came the revival. On June 19, 2016, LeBron James and the Cleveland Cavaliers won the NBA Finals against the Golden State Warriors. James wore a hat embroidered with the Kermit sipping tea image to his post-game press conference, sending a clear message to his doubters without saying a word. He later posted on Instagram wearing the hat alongside a lengthy caption listing every criticism he'd faced throughout his career, closing with "THATS NONE OF MY BUSINESS". The NY Daily News called it "a significant send-up to the haters".

Within hours, the meme was reborn. Over a thousand similar Kermit hats appeared on eBay. Mainstream outlets from USA Today to GQ scrambled to explain the reference. GQ described James as "the king of petty," noting the Kermit hat alongside his Ultimate Warrior t-shirt made for a devastating one-two troll combo.

The revival's most memorable subplot came on June 21, when Good Morning America's Twitter account attempted to engage with the trend. GMA asked if the Crying LeBron photo deserved a spot alongside "meme greats" like "#tealizard, #CryingJordan and #smockin". The internet was baffled. They had called Kermit the Frog, an amphibian, a lizard. And "Smockin'" wasn't a recognizable meme to most people either.

Twitter users roasted GMA mercilessly. Perez Hilton jokingly renamed other famous memes in GMA's style, and Mashable ran the headline "Some maniac at Good Morning America called Kermit the Frog 'Tea Lizard'". A Mediaite investigation later revealed the GMA social media team had simply found someone else using the term "tea lizard" in a Weird Twitter parody post months earlier and ran with it. The parody account behind the original "tea lizard" joke seemed quietly amused that their throwaway line had caused a national incident. GMA eventually apologized to Kermit in a follow-up tweet.

The #TeaLizard moment was itself a meme about memes. It demonstrated how disconnected institutional media could be from internet culture, even when trying to participate. As The Verge observed, "Meme culture, built atop referential humor, is old and broad enough to reference itself".

The meme's durability comes partly from the "tea" double meaning. The word's roots in gossip culture, adopted from drag community parlance where "T" meant "truth," made the act of sipping tea a natural metaphor for consuming drama. This linguistic layer gave the meme more depth than a typical image macro, even if most users didn't know the etymology.

By 2015, the meme had already inspired merchandise including t-shirts, mugs, and phone cases. The irony of Kermit drinking from a Lipton cup while being used for maximum shade was not lost on anyone. The original Lipton campaign encouraged people to "be more tea," meaning more kind. The internet took the image and made it mean the exact opposite.

Fun Facts

The Lipton commercial that spawned the meme was meant to promote kindness. Lipton's "Be More Tea" campaign encouraged people to be calmer and more relaxed. The internet turned Kermit's calm sip into a weapon of maximum shade instead.

The @thatsnoneofmybusinesstho Instagram account gained 130,000 followers in just four days after launching on June 20, 2014.

The #TeaLizard incident traced back to a single Weird Twitter parody account that had jokingly used the term "tea lizard" months before GMA picked it up. The account's only response when the chaos erupted was a single, cryptic tweet.

Walt Disney Company owns both ABC (which airs Good Morning America) and the Muppets franchise, making the #TeaLizard gaffe an in-house embarrassment.

Kermit the Frog is an amphibian. A lizard is a reptile. GMA's social media team apparently missed this distinction, which is, quite literally, in Kermit's name.

Derivatives & Variations

Evil Kermit:

A later Kermit meme (2016) featuring Kermit facing a hooded version of himself, representing the temptation to make bad decisions. While both use Kermit, they're distinct formats with different mechanics[4].

#TeaLizard:

Born from Good Morning America's misidentification of Kermit as a "tea lizard," this became a brief meta-meme where users renamed other famous memes in similarly clueless fashion[9].

LeBron Kermit Hat:

After James wore the meme on his hat, eBay sellers produced over a thousand variants, turning the digital meme into physical merchandise[2].

Non-Kermit "Sipping Tea" variants:

The catchphrase migrated to images of other characters and real people drinking beverages, with the punchline carrying the format independent of the original image[12].

Frequently Asked Questions

References (22)

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15
  16. 16
  17. 17
  18. 18
  19. 19
  20. 20
  21. 21
  22. 22